The league release the new commercials ahead of the 2019 All-Star Game
Major League Baseball marketing in the last year has been going with a campaign that embraces a “to each his own” approach when it comes to the players. Instead of hand-wringing and getting angry about a player showing emotion, let’s celebrate it because, after all, it’s a game and it’s supposed to be fun.
In that spirit, MLB released three new spots as part of its “Let the kids play” ahead of the 2019 All-Star Game and they are excellent. Two of the commercials are personalized, one-minute videos sharing some background about the league’s biggest stars and the other is a preview of this year’s NL MVP race.
Here’s Cubs shortstop Javier Baez: